British beauty brand Lush Cosmetics is in a war with Amazon UK – and its managing director, Christopher North. Lush just won a court battle this week, but says that Amazon isn’t cooperating.

Lush says that consumers shopping on Amazon are misled into believing they are buying Lush products, because they are seeing products described as “lush”. Lush doesn’t sell on the e-tailer’s site.

Now in retaliation, and to prove a point, Lush has trademarked the name “Christopher North” as a new product line, which is the name of Amazon UK’s managing director.

According to Lush co-founder, Mark Constantine, the name was trademarked to “make a point about how upsetting it is to have something personal to you, used by someone else”.

A new Christopher North Shower Smoothie has already been created, with the hilarious tag line “rich, thick and full of it.”Lush says it hasn’t been decided yet whether it will actually sell the product, which is shown above.

The Guardian interviewed Constantine, and its website contains more details about the incident.

The paper’s Rupert Neate reported, “Lush has waged a three-year battle over Amazon’s use of the word ‘lush’ to sell products that look just like Lush’s ‘sex bomb’ bath salts and ‘Prince Charming’ shower gel – but aren’t.”